Face it. Recruiting anyone for a position is an intensive process. You must develop and tailor the job description. Form a search committee to interview the candidates. Advertise the posting. Boil 300 resumes down to a manageable 10 that you will phone interview. Down to the top 5 candidates to invite to interview. Only to find out you may be left with 3, because 2 candidates are no longer interested and have accepted job offers elsewhere. On top of that, those candidates went in and failed to prepare for the interview, or not. In the end, you may not have any candidates who are bilingual. Some organizations may try to deploy their 2-3 staff on hand that are bilingual to share the position with their colleagues and close friends. For some employers this might work.

Deploying your existing bilingual staff, depending on the size of their network and the time they have been allocated to the task, may be one of the smartest and most cost-effective choices available to some organizations. Some organizations provide incentives to their bilingual staff to help identify and recruit more bilingual staff. Folks that are not only fluent in Spanish, but have a keen understanding of their communities cultural nuances.

The more organizations can deploy their bilingual staff not just entry level but their top bilingual staffers to events, conferences and online communities, the better the possibilities of enticing high-caliber bilingual talent. Turns out this may be cheaper than advertising the position. Turns out there’s a better way than reading through 300 resumes and forming a costly and time consuming search committee.

When asked, you know what to do.

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“Last year, over 100 million dollars for scholarship monies went unclaimed. The problem is students don’t apply. Let’s see if we can change that,” stated Ochoa.

This cloudy morning in a packed room at the Linfield College School of Nursing, over fifty bilingual students where over ninety-five percent were bilingual in Spanish, one spoke Mixteco and one spoke Portuguese, attended the Hispanic Metropolitan Chamber (HMCC) sponsored “Path to Scholarships” workshop. The hands on workshop was presented by co-author of Path to Scholarships College Edition, and scholarship consultant, Gerardo Ochoa. He is also the Associate Director of Financial Aid at the Linfield College Portland campus. The Latino students came from as far as Hood River and Independence, Oregon. Many are athletes, many leaders in their student government, one ASB President in attendance and many working part-time. At least seventy-five percent will be the first to go to college in their family. They all attest to their parents commitment to education, strong work ethics and their example as to why they are here.

“Your career is your vehicle to accomplish your purpose in life. Purpose and life is much bigger than you. You need to be addressing the needs of others,” asserted Ochoa.

The Scholarship Essay
It is the most important element of the scholarships application process, and you have 4-seconds to grab the attention of the reader. The essay must discuss your family, and obstacles. Specifically how we overcame those obstacles, how we moved on, our dreams and what pursuit we have in life. According to Ochoa, we must include at least two major contributions made in community service and what impact this had on the lives of others. “Scholarship committees want to know what you are doing with your time. Are you a single mom, working a full-time job, but if you did what would you be doing,” added Ochoa. “At the end of the day, scholarship committees are investing their dollars in your potential. Let’s get it done,” urged Ochoa.

If you missed today’s workshop, listen to a one-minute podcast interview we did with Ochoa on How to Win Scholarships over at Posterous.

David Molina is the Founder/CEO of BilingualHire. You can reach him at: +1-503-708-4614 or email him at: david@bilingualhireco.com.

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Standing on Shoulders. Happy New Year!

January 2, 2010

Happy 2010 from Edith and I, and hoping you and your familias had a great Christmas and holiday. I wanted to take a few moments to thank a few individuals that kept us going in 2009, that as a result of their mentorship, professional friendship, encouragement (online and offline, some don’t know it or realize [...]

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Build Wings. Provide Guidance. Get out of the Way. [HR + Leadership]

December 24, 2009

How do we build high-caliber bilingual [Spanish+ English] talent? What programs should be used? Should they be public, private, non-profit, or a combination of the three? Why does it matter?
Background
Bilingual talent, without a doubt, is the fastest-growing workforce pool in the nation. Whether it’s private, public or non-profit vacancies, speaking Spanish is a preferred skill [...]

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Taking the Harder Right Over The Easy Left: Recruiting Bilingual Talent

December 12, 2009

Outreaching and recruiting bilingual [Spanish+ English] talent for your organization is not difficult. Often, we take the easy left versus taking the harder right. Often, we depend on spamming everyone directly to their inbox. Often, we are looking in the wrong place and have no plan to get there.
First, bilingual talent is much like non-bilingual [...]

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Why You Need to Cross That Bridge When You Get There. Not Sooner.

December 2, 2009

Inspired by a late night call with a bilingual [Spanish+ English] candidate in Woodburn, Oregon who was hesitating to push her business career forward because of a bridge down stream, I advised her not to worry about those details or crossing the bridge until she gets there. Often in this journey of life, we purposely [...]

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The Value of Meeting Face to Face

November 30, 2009

Over the course of the last two weeks, I communicated with 49 bilingual [Spanish+ English] candidates both online and offline, 12 of which were interested in a client’s staff vacancy, and resulting in meeting 4 individuals in back-to-back meetings. Ultimately, I submitted 4 bilingual candidates forward. A lot can be learned from meeting face to [...]

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What Goes in a Resume. 8 BilingualHire Tips.

November 24, 2009

What goes in your resume will determine whether or not you will go before an interviewing committee. Organizations have systems (automated or human) that look for key words, including: experiences (professional or volunteer), knowledge (academics), skills and abilities (i.e. can you lead, do sales, aggressive marketer, Latino community outreach etc.). The majority will base their [...]

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Linfield College – Portland Campus Hires BilingualHire for Bilingual Talent

November 19, 2009

In 2004, when we launched we didn’t know (like any start-up) where this was going, how far and to what extent. Then, our company, Beaverton-OR based RED Consulting Group LLP, was hired by one of our very first clients, The Linfield College-Portland campus to help recruit the Director of Multicultural Programs and a Financial Aid [...]

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The 18 Oregon High Schools & 1 Middle School: How Oregon MEChA Statewide Keeps Latinos Aspiring

November 16, 2009

Last Friday, at the invitation of MEChA Statewide, a non-profit formed by community leaders and teachers to provide programs and support for Oregon’s MEChA high school chapters, I participated at the ‘09 MEChA Leadership Institute hosted at Portland Community College at Rock Creek. The MEChA Leadership Institute, a yearly premier training for Oregon high school [...]

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